Copywriting to Bring Them Back this Fall
The right (and write) words open doors. The wrong ones repel. If your programs aren’t full, it may not be the program but the way you describe it. Marketing to women is not the same as marketing to men. When you know you have the skills to help someone, you want to know how to positively influence your ideal customer to the next step with you. It’s not an accident. Leave this session knowing every word is on purpose.
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ABOUT THE PRESENTER
Wellness Coach and Fitness Expert Debra Atkinson has helped over 200,000 women “flip” their second half with the vitality and energy they want through hormone balancing exercise. She’s the Founder of Flipping50, host of the first and only exclusively designed for menopause online fitness membership. Debra is the host of Flipping 50 TV and the Flipping 50 podcast.
She’s also a bestselling author of You Still Got It, Girl: The After 50 Fitness Formula for Women; Navigating Fitness After 50: Your GPS For Choosing Programs and Professionals You Can Trust and Hot, Not Bothered.
Debra 37 years fitness experience and is a prior Senior Lecturer in Kinesiology at Iowa State University. She’s an International fitness presenter for associations including the International Council on Active Aging, IDEA, NSCA, and Athletic Business, and a Subject Matter Expert for the American Council on Exercise. Debra is also creator of the Flipping 50 Specialist program for fitness professionals. She’s a frequent contributor at HuffPost, ShareCare, and other featured outlets.
Debra holds a B.S. in Kinesiology and an M.S. in Sports & Exercise Psychology and the following certifications: CSCS, NSCA; Medical Exercise Specialist and Health Coach, ACE, CCG CoachU. She serves as a consultant to fitness businesses and trainers in the areas of programming, marketing, and social media.