The Most Underserved Clients in Fitness… And Why They Need You the Most
The reality is that the fitness industry has unintentionally built itself around a population that represents only a fraction of those who could benefit from exercise.
Training Women Through Menopause: What You Might Be Missing
Menopause is not a niche. It’s a massive and growing population that is actively seeking guidance and understanding.
5 Myths About Exercise and Chronic Disease (That Fit Pros Must Stop Believing)
The fitness industry has made incredible progress over the years, but when it comes to working with clients who have chronic disease or medical conditions, outdated beliefs often persist. These…
Back to Basics
As health and fitness professionals we like to think of ourselves invincible. After all, we help people feel better, and accordingly, we should never do anything to appear less than…
Exercise and Parkinson’s Disease: Why Fitness Professionals Play a Critical Role
Exercise is no longer viewed as “optional” for this population. It is a key component of care.