Master Marketing Messages for Women


This webinar was presented live on Tuesday, October 5, 2021. You are purchasing a recording. You have 30 days from purchase date to download the webinar. Any offers or discounts mentioned during the presentation may no longer be active.

If you serve women, you may feel like it’s already easy to attract them. They’re very likely to seek support when they need it. Yet, in this noisy online marketing space of 2021 and beyond, it’s not easy to stand out. When you master marketing (for anyone) you get the right message in front of the right customer at the right time.

This webinar will help you create messages from scratch or take good marketing results to great. Whether you’re starting, growing or scaling right now, making the most of time and energy spent on marketing means you can have a bigger influence on the women you serve.

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Wellness Coach and Fitness Expert Debra Atkinson has helped over 200,000 women “flip” their second half with the vitality and energy they want through hormone balancing exercise. She’s the Founder of Flipping50, host of the first and only exclusively designed for menopause online fitness membership. Debra is the host of Flipping 50 TV and the Flipping 50 podcast.

She’s also a bestselling author of You Still Got It, Girl: The After 50 Fitness Formula for WomenNavigating Fitness After 50: Your GPS For Choosing Programs and Professionals You Can Trust and Hot, Not Bothered.

Debra 37 years fitness experience and is a prior Senior Lecturer in Kinesiology at Iowa State University.  She’s an International fitness presenter for associations including the International Council on Active Aging, IDEA, NSCA, and Athletic Business, and a Subject Matter Expert for the American Council on Exercise. Debra is also creator of the Flipping 50 Specialist program for fitness professionals. She’s a frequent contributor at HuffPost, ShareCare, and other featured outlets.

Debra holds a B.S. in Kinesiology and an M.S. in Sports & Exercise Psychology and the following certifications: CSCS, NSCA; Medical Exercise Specialist and Health Coach, ACE, CCG CoachU. She serves as a consultant to fitness businesses and trainers in the areas of programming, marketing, and social media.