6/2/26 Webinar | Future-Proof Fitness: Engaging Baby Boomers to Gen Alpha with Purpose, Platforms & Personalization
LIVE PRESENTATION
Tuesday, June 2
10:00am-11:0am PT (1:00pm-2:00pm ET)
If you are unable to attend live, a recording is emailed to all registrants within 24 hours of the live broadcast. You must register before the live broadcast to receive the recording.
In a rapidly evolving fitness industry, engaging ALL generations from Baby Boomers to Gen Alpha is key to lasting success! People are no longer just looking for workouts; they’re looking for meaningful connection, strong values, and constant innovation. This workshop dives into the unique motivations, behaviors, and communication preferences across all generations. Learn how to tailor your classes, services, and unique brand to meet diverse expectations. From leveraging short-form video and gamification, to building inclusive communities and social accountability, if you are serious about starting or growing your business in the health and wellness space, this session is for you!
Free registration is made possible by the MedFit Education Foundation. Please consider donating to support our mission.
Description
ABOUT THE PRESENTERS
Christine Conti is the CEO of FITFIXNOW, a leading online continuing education platform for fitness professionals. She is an international fitness educator specializing in chronic diseases, the IDEA World 2023 Fitness Instructor of the Year, founder of Conti Fit, and COO of Reinventing the Woman International. Christine is the best-selling author of SPLIT-SECOND COURAGE, a podcaster, a business coach, and a TruthSpeaks365 keynote speaker. She is also a 5x IRONMAN, an ultra-endurance runner, and loves guiding athletes with Down Syndrome and Autism in marathon and triathlon races around the world. After receiving a life-changing diagnosis at the age of thirty, this former investment banker and English teacher now dedicates her life to helping others believe that “anything is possible.”
Brooke Vass is a multidisciplinary dance artist, choreographer, and fitness professional with a Bachelor of Fine Arts in Commercial Dance and a Minor in Creative Coding. A certified instructor and the creator of Barre By Brooke, she brings her signature energy and expertise to accessible, high-quality workouts for all levels. She collaborates with brands across health and wellness, fitness, dance, and athletic apparel, combining her creative eye with her experience as a performer and developer. With a passion for storytelling through movement and media, Brooke continues to shape dynamic spaces where dance, technology, and wellness meet.
