WEBINAR | Evolution of the Fitness Industry


This webinar was broadcast on Tuesday, August 21. You are purchasing a recording. You have 30 days from purchase date to download.

Presented by Bill McBride

This webinar will touch on what has stayed the same in the fitness/wellness industry over time, what has changed, and what we can look forward to in the very near future. Co-founder, President and CEO of Active Wellness Bill McBride will share the foundation of our beginnings, our evolution, and what is possible in a new era of opportunity. We are poised to be of greater service with the ability to monetize the good work we do on a much broader scale. We all know that “selling” is “solving” – no one wants to be sold (or sell!). ​​Explore the significance of ​​helping people into new lifestyles of exercise, wellness, well-being, activity and healthy behaviors and learn how your contribution to the industry is making a difference.

Webinars are free for MFN professional membersLog in to your account for free registration.

SKU: BMB Category:


Join the MFN


Bill is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites.

He co-founded Active Sports Clubs and Active Wellness, LLC and owns a health club consultancy – BMC3. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and served on the Industry Advisory Board for the American Council of Exercise (ACE).

Bill is actively engaged as an author on industry education, serves on several Advisory Boards and speaks regularly on industry topics throughout the world.